Rodriquez is a third-generation company that is the largest manufacturer of decorative linen tea towels in Australia. The company was founded in Melbourne in 1952 by John Rodriquez, who was a major influence on modern Australian textile design.
Despite their proud heritage, beautiful designs and high quality, the company has been losing market share to cheap imports. An out-of-date and difficult to use website, was making matters worse.
Rodriquez appointed Create & Co to redevelop the website and online store, manage its social media presence and help the company reclaim its position as one of the great household brands of Australia.