Bliss is a very successful digital marketing agency. If you’ve ever used the internet in Australia, chances are you’ve been unknowingly influenced by their ability to get their client’s websites to the top of page one on your Google search. They’ve played a crucial role in the success of many Australian brands across many categories.
Bliss Director Joel Thorsen gave Create & Co the challenge of building a website that somehow captured in a visual way, the agency’s skill and experience in digital marketing. But more than that, he gave us the one thing that all design agencies dream of – full creative freedom. The brief was a blank piece of paper.
First, we got a better understanding of what Bliss did, how they did it and a feeling for agency’s culture. Next we researched what all the agencies in this category were doing. Remarkably, it seemed that almost every digital agency looked and sounded the same. They all spoke with the same blustery language full of industry jargon; they all used computer icons to represent their services. We had the feeling that most of these websites were more focused on impressing other agencies than actually explaining their services to people outside of their industry.
There was an opportunity for Bliss Search to break the mould.