The recipe for designing an ideal logo will vary from brand to brand, but there are some key ingredients you can’t do without. You need a good grasp on the brand’s purpose and personality, awarness of the customer’s needs and values, acknowledgment of the business owner’s taste, and an understanding of the overall business strategy. Blend all of this with contemporary graphic design principles, Chris’s fifteen years of design experience, a sprinkle of creative magic and voilà!
Particularly challenging logos may also require passionate debates, sleepless nights and intense brainstorming involving wine. The truth is, great logo design is invariably a creative challenge, but we love the process of finding that visual element that perfectly represents a brand.
Here are some we prepared earlier.