NEW NAME, NEW LOGO, BIG FUTURE.
This business began a few years ago as a home handyman service. The owners, a husband and wife team, picked a simple name using the husband’s initials and got a basic logo off the internet. With a focus on reliability, quality and excellent customer service, they quickly found success and started to get inquiries about maintenance services for larger commercial properties.
They realised if they wanted to grow the business, and compete for larger contracts, they needed to change their name and their brand to appeal to corporate clients, but without completely alienating their domestic handyman customers.