When did you first hear the term podcast?⠀⠀⠀⠀⠀⠀⠀⠀⠀
It was coined in 2004 by journalist Ben Hammersly in a newspaper article for The Guardian. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It was the same year a program known as iPodder was released, that allowed you to download Internet radio broadcasts to your iPod. Hammersly was writing about the coming boom in amateur radio due to cheap MP3 players and speculated what this might be called. He offered a few ideas: Audioblogging? GuerillaMedia? Podcasting? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Thankfully it was podcasting that stuck.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The following year, 2005, Apple’s iTunes 4.9 update was the first with native support for podcasts. And the New Oxford American Dictionary declared ‘Podcast’ the Word of the Year.⠀
I listen to a heap of podcasts, many of them specifically about brand strategy and branding – Mark Pollard’s Sweathead, Unseen Unknown with Jasmin Bina, Let’s Talk Branding with Stef Hamerlinck and How Brands Are Built with Rob Meyerson are among my favourites. However, my favourite podcast, hands down, would have to be How I Built This with Guy Raz. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
How did Luis von Ahn, a Guatemalan-born American, create CAPTCHA, the distorted letters we write into websites to prove we are human, and then go one to establish the world’s biggest language learning app Duolinguo?
How did Chip Wilson get the idea that yoga and active wear was going to become really popular and create Lululemon? And why that name? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
How did Melanie Perkins take her idea for making school yearbooks easier to publish, and turn it into Canva, the graphic design app that been valued at $8.6 Billion? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
These are the sorts of stories you’ll hear on How I Built This, a podcast about entrepreneurs, idealists and artisans and the businesses and brands they’ve created. The host, Guy Raz, is a talented interviewer and unravels each story by getting his guests to talk openly about their vision, setbacks, failures and triumphs. Some episodes feature American brands you would have never heard of, but the stories are always fascinating, inspiring and illuminating. If you are interested in branding or business, this podcast should be on your subscribed list.
I am obsessed with the @logogeek podcast by Ian Paget. Listening to the insights, tips, mistakes, branding ideas, and the highs and lows of the running of a design studio helps me to feel like I am not alone. Designing can be challenging, as you are not designing for yourself, you are designing for a desired market or stakeholder. And I’ll admit there are days where you just can’t create because you don’t have the idea or inspiration.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sitting back and listing to a podcast like this helps me remember that it’s all part of the process and sometimes by listing to this podcast, it can trigger an idea. I highly recommend tuning in to get some insights into the wonderful world of designers.⠀