WHAT WE DO
You know what a strategy is right? It’s the plan you make to achieve a goal. A Brand Strategy is no different. It’s about defining what you want to achieve and setting a plan of action to get there.
A Create & Co Brand Strategy is an inspiring document that sets out the words and visual elements that clarify your purpose, identify your target audience and define the key messages that will mean something to them, and turn them into customers.
It gives your business focus, connects you to your customers, unites your team behind a common goal, and creates the foundation for growing the value of your brand.
If your customers were talking to their friends about your business or product, what would they say? What words would they use? What story would they tell? What feelings would they convey?
Whatever comes to mind when people think of your business – that’s your brand. Branding is the practice of influencing those perceptions.
We work with you to understand where your brand sits in hearts and minds of your current and prospective customers right now, where you need to be, and a clearly defined strategy of how to get there.
You’ve probably heard it said that your brand is not just your logo. True. But it’s hard to think of a great brand that doesn’t have a memorable logo.
Every visual element you use to communicate with your customers – website, emails, business cards, brochures, social media – needs to reflect the values and personality of your brand.
We do this by developing a full Brand Identity Suite which not only includes the logo, but fonts, colours, images and other visual elements, so your brand is always consistent and memorable.
An attractive website is nice. An attractive website that turns browsers to buyers is even better. Good website design isn’t just about making things look pretty, it should entice, engage and hold browsers on the page.
Create & Co builds websites on a variety of platforms depending on your business objectives and budget. From simple one-page portfolio sites, to custom-built business and e-commerce sites.
We can also help you to source the images and develop the website copy, so your website is a true extension and reflection of your brand.